Los Angeles Trademark Registration Lawyers 

Seasoned Legal Representation for Nationwide Clients

At HPL, we help businesses protect the names, logos, and brand identities that distinguish them in the marketplace. Our trademark attorneys work closely with clients at every stage of the trademark lifecycle, from early clearance and strategy to filing and registration to maintenance, enforcement, and portfolio management. 

Whether you are launching a new business, expanding a product line, or strengthening an established brand, we provide practical guidance designed to reduce risk, control costs, and position your trademarks for long-term value.

Call (323) 968-6363 or complete our online contact form to book a free initial consultation with a Los Angeles trademark registration attorney. We provide virtual meetings for your convenience. 

Our Guidance Through the Trademark Process

Hiring a trademark attorney is often the most effective way to protect your brand and avoid preventable refusals by the U.S. Patent and Trademark Office (USPTO). Online filing services may appear inexpensive, but they do not provide legal analysis or strategic advice, which can result in wasted time and money if an application is rejected.

At HPL, we make the trademark process straightforward. After discussing your proposed mark, our attorneys guide you through a detailed trademark questionnaire covering how the mark is used, the relevant goods or services, and potential filing issues. 

We then search USPTO records and analyze potentially conflicting marks, providing you with a clear assessment of any risks before filing.

Trademark applications may be filed based on actual use in commerce or on an intent to use the mark in the future. In certain situations, filing an intent-to-use application can be a strategic way to secure priority while finalizing product development or launch plans.

Addressing Misconceptions About Trademark Rights

Trademark registration alone does not automatically grant unlimited rights, nor does the absence of registration mean you have no rights at all. Trademark disputes often turn on who used a mark first, where, and how.

Similarly, having a registration in one class does not always protect similar marks used in different classes. Our firm helps you understand the scope of your rights and develop a trademark strategy aligned with your business goals.

Ongoing Protection, Enforcement & Global Reach

Trademark protection does not end once a registration is issued. The USPTO requires periodic maintenance filings to keep a registration active. HPL tracks these deadlines, prepares required filings, and manages trademark portfolios for clients with multiple marks.

We also represent clients in trademark enforcement matters, negotiations, and disputes, always with an eye toward efficient, cost-conscious resolution. When negotiations are unsuccessful, we advise on arbitration or litigation strategies to protect both brand value and business resources.

For clients operating internationally, we assist with trademark filings abroad through established relationships with foreign counsel, helping businesses protect their brands in global markets.